real estate
Investments in overseas property are losing popularity
Russians have significantly less to invest in overseas real estate. Since the beginning of 2014, the volume of investments in the purchase of property abroad has fallen by 61%, to $ 189 million, in the first quarter of this year, Подробнее…
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How to promote business on the Internet, if there is no money for it
What expenses are usually cut first during the crisis? Marketing and PR-budgets. Often, promotion on the Internet is more likely to be an excess than a «first need» service, because many companies allocate funds and time for it on a Подробнее…
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Importance of customer engagement
Customer acquisition costs can reportedly run four to 10 times higher than those for customer retention. A 2016 Accenture survey of 24,489 people found that the costs of losing customers due to poor service add up to an estimated $1.6 trillion Подробнее…
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Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic]
Building your own, AI-enabled, complex marketing automation software in-house will cost the equivalent of: Buying 1,000,000 acres worth of “lunar land” on the moon ($30M) + Buying 10 Koenigsegg CCXR Trevitas – the world’s most expensive car ($48M) + Floyd “Money” Mayweather’s Подробнее…
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How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month
Warming Up Outside of work, running is one of my main passions, helping me stay sane and in shape. Even though I love my job, there’s a well-defined line between my work life and my fitness life. That’s why I’m Подробнее…
Marketing
Black PR: what to expect and how to fight
In 2017, the company «Rebus» conducted an analysis of the impact of black PR on the Internet on the business of client companies. The sample was 243 objects. It turned out that: 36% of users unconditionally believe in any information Подробнее…
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Using AI for Marketing: How Machines Optimize Decision-Making
Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, Подробнее…
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Russia will hold an alternative Olympics.
In Sochi, organize a tournament for athletes who did not qualify for the 2018 Olympics. In addition to Russians, foreign athletes who have not received Olympic licenses in 2018 will be invited here. Alexei Mukhin, political analyst, general director of Подробнее…