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Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic]

Building your own, AI-enabled, complex marketing automation software in-house will cost the equivalent of: Buying 1,000,000 acres worth of “lunar land” on the moon ($30M) + Buying 10 Koenigsegg CCXR Trevitas – the world’s most expensive car ($48M) + Floyd “Money” Mayweather’s payday from the McGregor fight ($100M) + The NBA’s salary Подробнее…

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How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month

Warming Up Outside of work, running is one of my main passions, helping me stay sane and in shape. Even though I love my job, there’s a well-defined line between my work life and my fitness life. That’s why I’m so envious of Stephanie Peterson, CMO at Runtastic, and her team. Подробнее…

Marketing

Black PR: what to expect and how to fight

In 2017, the company «Rebus» conducted an analysis of the impact of black PR on the Internet on the business of client companies. The sample was 243 objects. It turned out that: 36% of users unconditionally believe in any information received from the network; 42% trust her, but with caution; Подробнее…

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Using AI for Marketing: How Machines Optimize Decision-Making

Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the Подробнее…