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How to promote business on the Internet, if there is no money for it

What expenses are usually cut first during the crisis? Marketing and PR-budgets. Often, promotion on the Internet is more likely to be an excess than a «first need» service, because many companies allocate funds and time for it on a residual basis. Of course, you can entrust work to contractors Подробнее…

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Importance of customer engagement

Customer acquisition costs can reportedly run four to 10 times higher than those for customer retention. A 2016 Accenture survey of 24,489 people found that the costs of losing customers due to poor service add up to an estimated $1.6 trillion in the U.S. alone.Customer engagement strategies can help curb churn rates by Подробнее…

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Building vs. Buying Marketing Automation Software: Pros and Cons [Infographic]

Building your own, AI-enabled, complex marketing automation software in-house will cost the equivalent of: Buying 1,000,000 acres worth of “lunar land” on the moon ($30M) + Buying 10 Koenigsegg CCXR Trevitas – the world’s most expensive car ($48M) + Floyd “Money” Mayweather’s payday from the McGregor fight ($100M) + The NBA’s salary Подробнее…

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How Runtastic Uses Marketing Automation to Personalize 8M+ App-Based Messages per Month

Warming Up Outside of work, running is one of my main passions, helping me stay sane and in shape. Even though I love my job, there’s a well-defined line between my work life and my fitness life. That’s why I’m so envious of Stephanie Peterson, CMO at Runtastic, and her team. Подробнее…

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Using AI for Marketing: How Machines Optimize Decision-Making

Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the Подробнее…

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Russia will hold an alternative Olympics.

In Sochi, organize a tournament for athletes who did not qualify for the 2018 Olympics. In addition to Russians, foreign athletes who have not received Olympic licenses in 2018 will be invited here. Alexei Mukhin, political analyst, general director of the Center for Political Information: — We have already held Подробнее…

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If you invested $1,000 in bitcoin in 2013, here’s how much you’d have now

If you took a chance on bitcoin early on, just a few years ago, your investment could have paid off in a big way. According to digital-currency website CoinDesk — whose Bitcoin Price Index tracks prices from digital currency exchanges Bitfinex, Bitstamp, Coinbase and itBit — the value of bitcoins was volatile in Подробнее…

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Investors Lose 90% of Their Bitconnect Investment on Paper as Bitconnect Closes its Lending and Exchange Platform During Bitcoin Correction

Bitconnect shut down its lending and exchange platform with little warning. Investors subsequently lost 90% of their value on paper. Here is everything you need to know. Bottomline: Bitconnect returned investments from its lending program in Bitconnect tokens (BCC) at $363.62 USD a token. Those tokens are now worth $20 Подробнее…

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WHAT IS MULTI-CHANNEL MARKETING?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print Подробнее…

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Five Keys to Understanding and Marketing to the Corporate Buyer

Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There’s the possibility of repeat business worth many billable hours at respectable rates. But the best clients are not always the easiest to get. If you don’t grasp the realities of the Подробнее…